INDIANAPOLIS (June 19, 2024) – Lucas Oil, the world leader and distributor of high-performance automotive additives and lubricants, today announced the opening of its expanded grease manufacturing capabilities within its 400,000 square foot production facility in Indiana. The significant enhancement incorporates a new production area dedicated to developing and manufacturing industrial and commercial greases, addressing a national grease shortage that has impacted multiple industries since supply chain disruptions caused by the pandemic.

“Bringing a dedicated grease plant online was a strategic decision to increase our production capabilities and have a specialized space that can help increase our output, efficiency and ability to develop more advanced formulations,” said Lucas Oil CEO Morgan Lucas. “By investing in the buildout of this facility, we’re not just committing to quality; we’re embracing the responsibility to boost the industrial sector and the larger economy. This plant allows us to create and deliver superior, reliable industrial greases that can enhance equipment longevity and efficiency, which is crucial for our industrial customers looking to optimize their operations and reduce downtime. Ultimately, this move is about providing a product that stands up to rigorous use and supports a sustainable economic future by improving overall industrial productivity.”

“Lucas Oil has always been one of Harrison County’s top businesses and their investment into the facility highlights their commitment to our community and the state of Indiana,” said Darrell Voelker, Executive Director of Harrison County Economic Development Corp. “This new capability is very exciting because Lucas Oil is not only expanding their production capabilities to respond to a global product shortage, but this will also give a boost to our local economy.”

In addition to Mr. Voelker, other county and local leaders including Harrison County Council Chairman Donnie Hussung, County Commissioner President Nelson Stepro, Harrison County Chamber President Lisa Long and Corydon Town Manager Bruce Cunningham joined Lucas Oil Executives to cut the ribbon.

About the Lucas Oil Grease Plant

• The plant is part of Lucas Oil’s expanded operations in Indiana and represents its commitment to meet the current and future lubrication needs for all commercial and consumer applications.
• New grease production capability occupies approximately 25,000 sq ft of the existing 400,000 sq. ft facility which includes an ISO-certified research and development lab, blending and production lines.
• Plant is dedicated to manufacturing Lucas Oil’s signature greases: Red ‘N’ Tacky, X-Tra Heavy Duty, and Marine.
• Red ‘N’ Tacky Grease has been reformulated to use calcium sulfonate as a thickener instead of lithium – new formula has better performance in several areas.
• Research and development of the new Red ‘N’ Tacky grease was done at Lucas Oil’s ISO-certified laboratory in Corydon; the lab also handles the quality control responsibilities for all products produced in both of Lucas Oil’s Corydon manufacturing facilities.
• Jobs created include management, equipment operations, packaging, warehouse operations, administrative and more.

Lucas Oil’s latest venture not only demonstrates its agility in responding to market demands but also highlights its ongoing commitment to growth within the Indiana region.

INDIANAPOLIS (June 11, 2024) – Lucas Oil, the world leader and distributor of high-performance automotive additives and lubricants, announced the organization’s production facility and laboratory in Corydon, Ind. has met all the standards for recertification as ISO 9001:2015 – Quality Management Systems. The certification was conducted by PRI Registrar Performance Review Institute and included both production facilities in Corydon. Originally certified in 2022, the company has been recertified every year since by demonstrating its exceptional systems required by the ISO 9001:2015 standard.

The company promotes concepts including risk-based thinking and employee engagement to create an environment committed to consistent, high-quality products and proactive problem solving. The certification also highlights Lucas Oil’s meticulous record keeping for complete accountability and the improvement of processes and performance. 

“The recertification of ISO 9001:2015 reflects the world-class facilities, technologies, teams and processes that deliver products that boost power, fuel efficiency and engine longevity for customers all around the globe with our proprietary science,” said Matt Conrad, General Manager of Lucas Oil. “We’re proud to have been manufacturing the very best oils, additives and lubricants for more than 30 years, and this certification validates the hard work being done by our entire team. This globally-recognized standard exemplifies excellence exhibited by the entire organization and our unwavering commitment to customer satisfaction.”

The audit process of an ISO 9001:2015 certification consists of a detailed and thorough evaluation of an organization’s entire QMS in two stages. The Stage 1 Audit is a document review to examine a company’s quality policies, scope statement, testing and evaluation processes and procedures and its record keeping. The Stage 2 Audit then evaluates how the quality management system is conducted by employees to verify it matches the process outlined in the document review. This is done through employee interviews, by observing employee activities and reviewing sample records to ensure everything matches the QMS.

For more information or to interview a Lucas Oil executive, contact LucasOil@GoDriven360.com.

INDIANAPOLIS (June 4, 2024) – Lucas Oil Products, the world leader and distributor of high-performance automotive additives and lubricants, announced that the Philadelphia Union has joined Inter Miami and the LA Galaxy as part of the Lucas family for the 2024 Major League Soccer season. ANC, the company’s visual display and digital signage agency for more than 10 years, enables the partnership and branding across the teams’ vibrant stadiums.

As the Official Oil and Additive for all three teams, which includes digital signage at home games, a wide range of new demographics will experience Lucas’ hard-charging lifestyle – also reflected with the brand’s presence in motorsports and other American sports like the NFL. MLS’ explosive growth and the massive global popularity of soccer gives Lucas Oil the opportunity to share its story with new audiences.

“Major League Soccer and the sport’s values of teamwork, excellence and community engagement align perfectly with Lucas Oil’s brand values,” said Melissa Wonser, Vice President of Marketing for Lucas Oil. “Soccer fans are some of the most energetic and passionate on Earth, and we’ve seen that first hand through the LA Galaxy and Inter Miami – elevated even more with the arrival of Lionel Messi and prominent players from Europe. With the addition of the Philadelphia Union and the rapid growth of the MLS, we’re greatly enhancing market presence and sharing how Lucas products benefit everyday drivers, gig economy workers, fleets and everyone in between.”

“We are thrilled to continue our relationship with Lucas Oil and take this integration to the next level for the LA Galaxy fan base,” said Josh Veilleux, Senior Vice President of AEG Global Partnerships. “Lucas Oil’s commitment to customer satisfaction and superior products aligns perfectly with our club’s ethos and our focus on delivering the best for the best fans in MLS. We are confident that this partnership will benefit both parties as well as our loyal LA Galaxy fans.”

Lucas’ MLS activities reinforce the company’s rich history in supporting various sports and motorsports series, including partnerships with NFL teams, NASCAR, IndyCar, Monster Jam, Major League Fishing and more.

“We are proud of our strategic partnership with Lucas Oil in sponsoring LA Galaxy, Philadelphia Union, and Inter Miami CF for the 2024 MLS season. These teams are not only historic with loyal fan bases, but they are also strategically positioned in key markets that are vital for Lucas Oil and its retailers,” said John Obropta, Chief Revenue Officer of Advertising at ANC. “From the historic appeal of LA Galaxy and Philadelphia Union to the global visibility that comes with Lionel Messi at Inter Miami CF, this collaboration is set to grow our brand presence significantly. We are excited about this opportunity and anticipate a future of significant growth and success with these esteemed clubs.”

For more information or to schedule an interview with Lucas Oil and ANC executives, contact LucasOil@GoDriven360.com.

“When we think of someone who embodies Lucas values and the American spirit, while having incredible passion for the motorsports lifestyle and the brand, there are few in the music world like Chase Matthew,” said Lucas Oil Vice President of Marketing Melissa Wonser. “As a former mechanic and real vehicle fanatic, stories he’s shared about his beloved cars, and his father having influenced his love for turning wrenches, really got to the heart of what makes him such an incredible addition to our ambassador team. For Chase, sharing how our advanced technology boosts fuel efficiency, power and engine life is natural, because he’s been using Lucas products for a long time. We’re excited to grow with him and take the brand on tour across the country together.”

With more than one billion global career streams – including more than 300 million from his first RIAA Platinum-certified smash, “County Line” – Matthew has seen both independent streaming success and his Gold-certified Country radio debut “Love You Again” verging on Top 15, all while tastemakers call out his next-up status. Further fueling his rise, a wave of new music is picking up momentum, with his brand-new song, “First” now available on all digital platforms.

“I’m a real gear head, so my love for the Lucas brand is as natural as it gets – having used their additive products, oils, lubricant and appearance products working on just about every type of vehicle and around the house,” Matthew said. “Whether it’s trucks, hot rods, classics, motorcycles or anything else in my garage, Lucas helped make every engine last longer and just run better. It works!”

A Match Made in Motor Heaven
The Nashville-native first showcased his love for Lucas as part of the ACM Garage Talk with Lucas Oil video series – detailing his love affair with his 2000 Dodge Ram 1500 truck, affectionately referred to as “Kraken.” He’s now taking that passion on the road.

• Current, future and prospective Lucas fans will have the opportunity to enjoy and experience Matthew’s love for the brand and motors – starting with the 59^th Annual Academy of Country Music (ACM) awards at the Ford Center at The Star in Frisco, TX on May 16.

Chasing Lucas on Tour
Matthew will be sharing vibrant social media and other content celebrating the Lucas brand and engaging fans while extending his wildly popular headline tour (COME GET YOUR MEMORY) across the nation.

• Meet and greet opportunities and other experiences will be available for Country music and Lucas fans, in collaboration with select retail partner locations across the country.
• Matthew will also continue runs alongside Country stars Luke Bryan and Jason Aldean on specific tour stops – further driving the Lucas brand across new audiences, target markets and demographics.

Fans can catch the biggest stars in Country Music on the ACM Awards stage on May 16, live from Ford Center at The Star in Frisco, TX, streaming live on Prime Video globally and exclusively at 8 p.m. ET / 5 p.m. PT. Tickets for the ACM Awards are available for purchase at ACMawards.com.

For more information, or to schedule an interview with Lucas Oil and Chase Matthew, please contact LucasOil@GoDriven360.com.

About Chase Matthew:
Rolling out new music like “First” with big moves on tap, Warner Music Nashville’s Chase Matthew continues to make his case as one of Country’s boldest new voices. A Music City native, the rising star began his career by blazing an independent trail, leveraging an infectious country-or-nothing personality, rowdy live performances, and authentic music built around his low-slung vocal twang. Amassing 1 BILLION+ global career streams (with more than 300 MILLION global streams on his first RIAA PLATINUM-certified smash, “County Line”), Matthew has garnered 1.5 MILLION+ followers across social media; named “One to Watch” by HITS; Opry NextStage Class of 2024; and among MusicRow’s Next Big Thing Class of 2024. Since releasing his sophomore album, Come Get Your Memory, he spent 2023 selling out venues across the nation on his headline COME GET YOUR MEMORY TOUR, while also appearing at major festivals and more. His GOLD-certified debut single “Love You Again” is nearing Top 15 at Country radio, and along with releasing his six-song EP We All Grow Up – a mix of backroad swagger and broken hearts – he’s set to spend this year extending his wildly popular headline trek, as well as joining runs with Jason Aldean and Luke Bryan.

• The Lucas Oil Eric Medlen Memorial has raised over $1,400,000 for Peyton Manning Children’s Hospital at Ascension St. Vincent, supporting pediatric neurology research and honoring late NHRA Funny Car driver, Eric Medlen
• Tournament registration is now open – players can register for a sponsorship package, foursome or as a single player at https://www.ericmedlenmemorial.com/

INDIANAPOLIS (April 16, 2024) – Lucas Oil Products, the world leader and distributor of high-performance automotive additives and lubricants, is pleased to announce the opening of registration for the 16th Lucas Oil Eric Medlen Memorial Golf Tournament to be held at Eagle Creek Golf Course on August 29, 2024. The annual event is held in memory of Eric Medlen, a revered NHRA Funny Car driver, with all money raised benefiting Peyton Manning Children’s Hospital (PMCH) at Ascension St. Vincent. 

Funds raised will continue to support the new Women and Children’s Tower at Ascension St. Vincent and Dr. Jodi Smith’s pediatric neurology research. Contributions from the tournament, more than $1,400,000 to date, have facilitated significant advancements at PMCH, including advanced diagnostic tools as well as new equipment and facilities that support pediatric treatment and care for patients and their families.

“Since the beginning of this tournament, our goal has always been to honor Eric’s legacy by helping the children at Peyton Manning Children’s Hospital at Ascension St. Vincent,” said Lucas Oil President Katie Lucas. “Thanks to our generous sponsors, golfers and corporate partners, we have reached major milestones in our efforts. We have celebrated 15 years and surpassed the million-dollar mark in donations, significantly enhancing the pediatric care capabilities at Peyton Manning Children’s Hospital not only for children in Indianapolis but throughout the region. Every year we are overwhelmed by the level of community support for this tournament and it is my sincere hope that this event continues to flourish in Eric’s memory.”

Eric Medlen, a promising and skilled Funny Car racer, tragically lost his life in a testing accident. Known not just for his driving prowess but also for his magnetic personality and multifaceted talents, Medlen was admired both on and off the track. His death prompted a major overhaul in Funny Car design for the first time in three decades. In his honor, John Force Racing introduced the “Eric Medlen Chassis,” incorporating padded roll bars to enhance driver safety.

“Eric was a good friend, terrific competitor and just an incredible person to be around,” said Lucas Oil CEO Morgan Lucas. “He touched many lives, including mine, so this tournament is our small way of remembering him and sharing his story and spirit with others. We are so grateful for the years of support and giving that have been made in his memory.” 

The tournament offers numerous sponsorship opportunities for those wishing to support both the event and the children’s hospital. Thanks to generous long term sponsors like the Indianapolis Colts, Kalitta Motorsports, Lubrizol, and Webster West Packaging, the memorial event has surpassed one million dollars in donations to PMCH. 

To register for the tournament or view available sponsorships, please visit www.EricMedlenMemorial.com or contact ericmedlenmemorial@lucasoil.com.

About Peyton Manning Children’s Hospital at Ascension St. Vincent
Peyton Manning Children’s Hospital at Ascension St. Vincent (PMCH) is a full service, dedicated children’s medical center providing the highest quality, family-centered care. PMCH has more than 160 licensed beds, which includes a 15-bed Pediatric Intensive Care Unit, a 17-bed Pediatric Emergency Department, and a 99-bed Level IV Neonatal Intensive Care Unit, providing the highest level of acute care as established by the American Academy of Pediatrics. The hospital offers 24-hour on-site coverage by pediatric hospitalists, intensivists, neonatologists, and board-certified emergency physicians, and provides safe and streamlined critical care transport by ambulance and air.  Visit www.getpeytonmanningcare.com.

INDIANAPOLIS (April 9, 2024) – The season that features one of America’s favorite pastimes – the family road trip – is just around the corner and Lucas Oil has eight important tips for National Spring Car Care Month to make sure vehicles are ready to hit the road and deliver miles of memories and great times.

Car maintenance might sound daunting, but it doesn’t have to be. Many car care basics can be handled with minimal tools and without mechanical expertise. And like most things in life, an “ounce of protection” can go a long way. Lucas Oil has been helping drivers keep their vehicles running strong for more than three decades and these are the top eight tips all drivers should consider this month to get the family car adventure-ready.

1. Tires and Tire Pressure – Even experienced mechanics can overlook tires, but all drivers should check for uneven and excessive wear, dry rotting, foreign objects, and most importantly, correct tire pressure. Well-maintained and inflated tires offer the best safety and fuel economy. Many tire shops are happy to perform free inspections and basic air pressure checks.
2. Fuel System – Checking tires is crucial but don’t overlook fuel system maintenance. April is the perfect time to pour in a bottle of Lucas Deep Clean Fuel System Cleaner to a full tank of gas or diesel for a deep cleaning of all critical fuel system components. Formulated to clean power-robbing carbon deposits, Deep Clean revitalizes a vehicle’s fuel system from the tank to the engine to ensure great performance. For ongoing care, use Lucas Upper Cylinder Fuel Treatment at fill-ups to further clean, lubricate and boost efficiency. All Lucas fuel treatments are easy to use – just pour and go.
3. Oil Change – Another critical system is a vehicle’s lubrication system. It lubricates and protects internal engine parts which can suffer from dirty or low oil, leading to increased friction and wear. If a vehicle is between oil changes or in need of an oil change, adding a quart of oil stabilizer can help an engine run smoother, cooler and more efficiently. Oil stabilizers add a critical level of protection that eliminates dry starts, reduces oil consumption and more. Lucas Oil has a full line of conventional and synthetic oil additives for any application.
4. Brakes – Speed is thrilling, but stopping is crucial. Brake systems go through a lot in various traffic situations, so if its been a while since they’ve been checked, feel different when braking, or the vehicle wants to pull one direction or the other when brakes are pressed, it’s a good idea to get them inspected to make sure the pads, rotors, fluids and other components are in good shape.
5. Fluids – Vehicle fluids like coolant, power steering, brake and transmission fluids and more all have important functions and are critical for proper operation. For basic car care, owners should refer to their owner’s manuals to understand how to check fluid levels and add where needed. Luckily, Lucas Oil makes several fluids that exceed Original Equipment Manufacturers’ (OEM) specifications and can be added to existing fluids for easy maintenance and replacement.
6. Belts and Hoses – Cars, trucks and SUVs all have a system of belts and hoses that drive essential components and carry fluids between different systems. Over time, these parts can wear out and fail suddenly, potentially leading to costly repairs. Regular visual checks for signs of cracking or dry rotting belts, or swelling or leaking hoses can prevent breakdowns. These kinds of issues should be immediately addressed by a qualified professional.
7. Air Filter – Responsible for filtering dust and dirt from coming into an engine, air filters are also vital components. However, as they age, contaminants build up on the surface of the filter making it harder and harder for air to pass though, which affects driveability and fuel economy. Air filters should be visually inspected and if found to be dirty or past the recommended service life, they should be replaced according to the vehicle manufacturer’s instructions.
8. Windshield Wipers – Lastly, windshield wiper blades should be inspected for damage and excessive wear. Snow, sleet, ice and other winter elements cause havoc on wiper blades so it’s a good idea to replace them when preparing for summer rain storms to ensure good visibility in all conditions.

While these are some of the top things to consider, proper car care also includes all regularly scheduled maintenance, an inspection of a vehicle’s battery, all safety systems which includes seat belts, air bags and horn, exterior and interior lights and a windshield inspection for chips and cracks. Motorists preparing for road trips should also prepare a roadside emergency kit to be prepared for the unexpected, like a flat tire. Something as simple as a can of Lucas Tire Inflator can inflate and seal a small leak allowing motorists to safely drive to a local tire shop for a repair.

In addition to these tips, Lucas Oil and the University of Northwestern Ohio (UNOH) created an instructive video series as a resource for car owners: Lucas Oil In the Garage. Hosted on YouTube, the “Lucas Oil in the Garage” video series is a comprehensive collection of how-to videos aimed at demystifying car care and maintenance. From simple oil changes to more complex tasks, the series empowers vehicle owners with the knowledge to keep their autos in top condition.

“As an organization deeply rooted in family values, we take deep pride in ensuring the safety of all motorists. This isn’t just about Lucas Oil products, it’s also about empowering our community with the knowledge and skills to maintain their vehicles properly,” said Brandon Greene, Vice President of Customer Solutions. “Our products help improve a vehicle’s reliability and that is something we are very proud of at Lucas Oil. However, there are a lot of other simple things motorists can do to make sure their adventures are not hampered by untimely breakdowns. This is a great time for everyone to pause and take a closer look at their vehicles and we are here as an educational resource with lots of great products to keep your car running its best all summer long.”

For more information, or to schedule an interview with a Lucas Oil executive, contact LucasOil@godriven360.com.

INDIANAPOLIS (April, 4, 2024) – Lucas Oil, the world leader and distributor of high-performance automotive additives and lubricants, announced a distribution agreement with VT Batteries, a leading distributor of automotive products in South America. The deal will bring Lucas Oil’s premium motor oil products to new South American markets, including Argentina, Brazil, Chile, Columbia, Ecuador, Peru and Uruguay, marking an important milestone in the company’s global expansion efforts.

Under this exclusive agreement, VT Batteries will utilize its extensive network to deliver Lucas Oil’s premium range of motor oils to a diverse customer base across the continent. Lucas Oil’s lubricants are known for their exceptional quality and versatility, engineered to offer superior protection for engines and vehicle components across the automotive, motorcycle, marine, and agricultural sectors.

“We are very pleased to partner with VT Batteries to distribute our high-performance lubricants in South America,” said Shane Burns, Senior Vice President of Global Sales for Lucas Oil. “VT Batteries is a leading company in the region with extensive experience in the distribution of automotive products. We are confident that this agreement will allow us to expand our presence in South America, reaching new customers and educating them on the importance of using premium motor oils and additives for optimal engine health and performance.”

In a strategic move to bolster this initiative, VT Batteries established VT POWER BRASIL, a subsidiary that will collaborate with leading local manufacturers in São Paulo, Brazil to spearhead the supply and delivery of a comprehensive range of Lucas Oil motor oils. The lubricants will be available in a wide range of viscosities and applications, able to meet the needs of all types of light and heavy vehicles, motorcycles, marine and agricultural vehicles.

“We are delighted to partner with Lucas Oil as their exclusive motor oil distributor,” said Jose Miguel Alvarez, Commercial Director of VT Batteries. “The establishment of VT POWER BRASIL and our alliance with leading local manufacturers puts us in the best position to introduce Lucas Oil’s superior range of lubricants to new automotive and industrial customers. We expect this partnership will be a great success in the region.”

WELCOME, N.C. (April 2, 2024) – Lucas Oil, a long-time partner of both Richard Childress Racing and ECR Engines, continues the expansion of its partnership as the primary sponsor of the No. 8 Chevrolet driven by two-time Cup champion Kyle Busch for three races in the 2024 NASCAR season. Fans will see the familiar race-winning Lucas Oil paint scheme for the first time April 7 at Martinsville Speedway in Virginia. Following that, the Lucas Oil colors will be on the car at Michigan International Speedway, August 8, and again on the high banks of the Talladega Superspeedway, Oct. 6, the fifth race of the Cup Series Playoffs.

“After reaching victory lane with Kyle’s No. 8 Chevrolet in 2023, we are very excited to announce that we’ve expanded our primary sponsorship to three races in 2024 at some of NASCAR’s most legendary tracks,” said Brandon Bernstein, director of partnership marketing for Lucas Oil. “In addition to being one of the winningest organizations in NASCAR and all of motorsports, RCR and ECR Engines continues to be an amazing partner both on and off the track. We are very proud to again have Kyle represent the Lucas Oil shield as he competes for his third Cup championship.”

Lucas Oil has served as the official lubricant of RCR and ECR Engines since 2014 and is the official motor oil of ECR Engines. ECR Engines and Lucas Oil have recorded a total of 133 wins between 2014 and 2023, with another four victories already in 2024.

“Over the past 10 years, Lucas Oil has been an amazing partner to RCR and ECR Engines and we are thrilled to have them back as the primary sponsor of the No. 8 Chevrolet,” said said Torry Galida, President of RCR. “The technical support they provide to our race teams and ECR has resulted in numerous victories, which is why it is so special to highlight this partnership on Rowdy’s car. We have no doubt he will be competing for wins this year while representing the Lucas Oil brand.”

In addition to the NASCAR Cup races, Lucas Oil is also the Official Oil of Kyle & Brexton Busch. Kyle is competing in 20-25 Micro Sprint events in 2024 with a Lucas Oil full-car wrap and racing suit. Lucas Oil is also a proud associate sponsor for all of Brexton’s racing disciplines. Brexton is a third generation racer, beginning his racing career at age five. He earned his first win just one month into his racing career, and now Lucas Oil is at the heart of this father/son racing legacy.

Since 2014, expert scientists and technicians at Lucas Oil have worked closely with RCR and ECR to refine the perfect blend of engine oil capable of drawing out every competitive advantage possible. The teams test engines in simulators and real-world racing scenarios capturing hundreds of data points to measure and find areas of improvement.

For more information and all that is going on at RCR, visit rcrracing.com.

About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2023 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Sheldon Creed (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).

Contact:
Jackie Franzil
Vice President, Communications and Partnership Engagement
Richard Childress Racing
Cell: (336) 655-8278
jfranzil@rcrracing.com

Chief Revenue and Strategy Officer Deidra Colvin, Senior Vice President of Global Sales Shane Burns and Vice President of National Sales Andy McMillan

INDIANAPOLIS, IN (March 28, 2024) – Lucas Oil Products, the world leader and distributor of high-performance automotive additives and lubricants, is pleased to announce the promotions of three executives to key roles. These advancements are designed to strengthen the company’s leadership team and better position Lucas Oil for future growth.

Deidra Colvin takes the role of Chief Revenue and Strategy Officer, advancing from her previous role as Chief Strategy Officer. In her new capacity, Colvin will oversee revenue operations, identifying and seizing growth opportunities, and ensuring that Lucas Oil positions the right people in pivotal roles to foster innovation, efficiency, and profitability. Her strategic oversight will extend to optimizing revenue streams and spearheading market expansion efforts.

“Deidra’s promotion is a reflection of her exceptional skills and the confidence we have in her leadership,” said Lucas Oil President Katie Lucas. “Her forward-thinking approach and ability to translate strategic vision into actionable plans has already brought invaluable insights and results to Lucas Oil. We are excited to see her take on this new challenge and lead our efforts to capture new opportunities for growth and operational excellence.”

Shane Burns is promoted to Senior Vice President of Global Sales, previously serving as Vice President of National Sales. Burns will now have a greater focus on Lucas Oil’s sales activity internationally including the company’s recently announced expansion into Brazil. His 15+ years of sales experience at Lucas Oil will be instrumental in expanding distribution networks and growing the company’s product offering in the global market.

Andy McMillan is elevated to Vice President of National Sales, previously serving as National Sales Director. McMillan’s new role will see him managing domestic sales operations within the United States and Canada. He is tasked with strengthening Lucas Oil’s market presence across North America, optimizing sales performance and retail partnerships.

“With these promotions we are strategically shifting our internal structure to best leverage each person’s unique strengths and experience to meet the evolving needs of our company and our customers,” said Lucas Oil CEO Morgan Lucas. “This realignment of roles underscores our commitment to maximizing the talents of our team so that they and the company grow together. We are excited to see how their leadership will shape the future of Lucas Oil.”

For more information, or to schedule an interview with a Lucas Oil executive, contact LucasOil@godriven360.com.